Many customers ask us why is it that there is all this mention of building links in internet marketing. Here is an explanation for those who are unaware of the benefits of link building.

There is more to link building than merely building authority in the eyes of the search engines. Building links from a variety of different sites provide other benefits. These benefits include more exposure for brand awareness and to gain more traffic. It can also lead to improved page rankings and it can put push any negative comments that a company may have received out of sight.

By planning ahead of where to get the links from, an SEO company can often really improve a website in many ways. For example:

More Traffic

By creating a mixture of links on relevant websites, the internet business will receive more traffic that is in the same target niche. Traffic can come from directories, comments left on websites or even from articles submission. An experienced SEO company will know which sites to use for the best results.

Improved Page Rankings

By building links to a web site from pages that have a higher page rank, then the page rank of the web site will increase too. This needs to be planned ahead so that the higher PR sites can be identified, added to an action plan and executed.

Improved Search Engine Results and Reputation Management

Other benefits include a rise in the search engine results. If there are any negative comments about a business, by improving SEO ranking, it is possible to push these comments out of sight.

Search engine optimisation companies have already researched the best types of sites to link from and can quickly and expertly put into place a plan that will rapidly elevate a website through the search engine results.