There is a saying that for every contact you have on your email list, they are worth $1.00 per month to you in profit. This makes it an attractive practice for many businesses to build their lists. Think of Amazon. They certainly make the most of their email list and regularly send out emails that alert their customers to new products and items that they may well find of interest.
So how can you make money from a list? Here are my tips to keep your list growing and satisfied:
Provide useful information that engages your subscribers. There are several ways to approach this, either you can subscribe users to your blog broadcasts or you can create a new email newsletter for them each week or month. Personally I suggest the former as it is less time consuming. Don’t send out info that is just fluff to fill a white space, you are quite likely to gain yourself some unsubscribes.
Don’t contact them too much. There is nothing worse than being overcontacted by a blog owner. I usually unsubscribe as I don’t like my email box being jammed up with what can be termed as ‘spam’. Take care with the balance of contacting your subscribers but not too much.
Keep building your list. Over time people will leave your list – but just keep building it up. You can often find people to take part in joint ventures with who will provide you with access to their list in exchange for access to yours.
Promotional messages. Again, these cannot be overdone, but they still need to be done. Try to find products that really will appeal and help to your customers.
By putting these ideas into action, you should be able to make a profit from the time spent on building your email list. If you have anything to add, please comment below.