Any website that provides ‘good’ content will improve their prospects of gaining repeat traffic. When I say ‘good’, I mean engaging, informative, well written and easy to read content. So what elements does ‘good’ content have? Here I share with you what makes a big difference for readers:
- Decide on the purpose. Every piece of content that you write should have a purpose and plan to it. Are you writing the content so that the search engines find you – or are you writing your piece as a useful resource for readers? Good content will usually meet both of these objectives in one.
- Share your opinion. Trust is what sells on the internet. The more that consumers feel that they know you, the more likely they are to buy from you. Show some of your personality so that your readers can see into your ‘world’ and get to know you more – and they will spend more.
- Show your authority. Writing content is an opportunity to allow your readers to see that you know what you are talking about. You are an expert on the niche and they will come back to read more about what you have to say.
Remember, the more engaging, educational and informative your content is, the more traffic you will generate. It really is worth the effort as not only will you gain more traffic, but you will gain more sales.