If you own your own business, you will be now be aware of the fact that it is lower cost to convert a current client to spend, than it is to seek new clients. Well the same can be said for your website. Why keep chasing new traffic, when you can convert a visitor to become a return and regular visitor. In this post I’m going to take you through 4 points that your visitor will need to experience to be more likely to make a return.
Remember when you meet somebody new offline (yes, maybe that isn’t so common for those people who work from home these days with more limited offline networking experience), there are particular behaviours that will elevate you to a position of respect and vice versa. If the person doesn’t show you these behaviours, they will not necessarily be somebody who you will be keen to meet with again.
A Quality Welcome
When visitors arrive at your site, are they greeted by advertisements, pop-ups and spammy behaviour? This is the top way of scaring off visitors. They need to find a clean, easy to navigate site that looks as though there is potential of finding relevant and useful information or products.
This is where a blog comes in handy or even the opportunity to elect to click on an online chat tool. Welcome your visitors with the opportunity of a conversation through discussions on your blog – or share useful information with them that you know will be of benefit.
Stay in contact
Provide methods of staying in contact, through social media platforms by listing or adding buttons that will connect. This will allow you to connect to your visitor and stay in the conversation with them. Another method may be a subscription option to your blog.
It takes a little bit of effort to say ‘thank you’ and display good manners. Without people taking the time to share a comment or to even make a purchase, you would not be the success that you are, so take the time to thank them for it.