One of the methods that professional bloggers use to gain more traffic is guest posting. Writing a post for a blog site will mean that you have the opportunity to gain more traffic and to build more links to your own site. If the readers like your post, it is possible that you will also acquire them as subscribers to your blog.
So what do you need to do to get started? You need to search for blogs and influential people in your niche. There are several methods to do this. First off, you can try a Google search. Add your niche where I have put the XXXX and search on ‘XXXX blog’ or ‘XXXX guest posts’ and check whether these sites are looking for new content. You could also use the ‘Blog’ search term down the left hand side of Google search results to find blogs in your niche.
If you have been online for sometime, it is likely that you know which blogs are the most influential and considered the top blogs. Browse through these sites to look for words such as ‘Write for us’ or even ‘submit your post’ as they are indicators that the site is looking for contributions in the form of blog posts. Alternatively, you could write to the owners of blogs that you enjoy reading in your niche to ask whether they would be interested in a post written by you.
Guest blogging really is an opportunity that should be used to it’s max. Remember these pointers to gain the most from the experience:
Deliver your best writing – the more useful and valuable your contribution is to the readers, the more likely you will be invited to write again for the site, or even for other sites. It is also quite likely that your post will be promoted around the web by your readers and this way you will gain more traffic and links.
Use anchor text – by adding your keywords with a link through to your site, you will be confirming to Google that your site is related to those words and your search engine results will improve.
Respond to any comments – be polite and friendly enough to return to your post to respond to any comments. Nobody likes to feel as though they are being ignored.
Easy subscription – by making it easy to subscribe to your blog on your own site, you are more likely to invite and retain readership of your new followers.
Guest blogging is free and it’s fun. It’s a way to interact with the blogging community in your niche and get your site and your name out there. Make the most of it by using the above techniques and you will reap the rewards from it.