Search Engine Optimisation

Canonical URL Issue, Is Your Website Suffering From It?

Canonical URL issue is one of the most common issues in websites which results in under performance of a website and if corrected can give your website the competitive advantage over your competitors.

What exactly are canonical URL’s

Canonical URL’s are basically different URL’s which point to exactly the same page on a website. Normally these url’s occur due to carelessness or lack of knowledge of the person/company who made your website and if you are getting SEO done and your SEO company was unable to figure it out its a BIG blunder on their part. Matt cutts from Google has explained this issue here : https://www.mattcutts.com/blog/seo-advice-url-canonicalization/

Some Common examples of Canonical URL’s and how does it effect your rankings :

  • Your website is www.bluewigets.com but when you click on the logo or on the home button (or home text) you are redirected to a page with URL www.bluewigets.com/index.htm or www.bluewigets.com/index.php . This is one of the most common case of canonical URL’s.Now as you can see both the url’s www.bluewigets.com and www.bluewigets.com/index.html contain exactly the same content but google will consider them as 2 different pages. This can result in distribution of authority of your page into 2 pages which is actually a single page.This can also lead to duplicate content issue as google will think that both of these different pages contain duplicate content.I have seen some very big company websites having this issue when we started working on their websites.
  • When you are able to open your site by typing both www.sitename.com and sitename.com and both open as it is in google that means google might index all the URL’s with and without www thus its always recommended to redirect one to the other (see code at the end of the article for how to).
  • When you have a printer friendly version of each article on your website :

  • When your category structure of site automatically generates different versions of the same page :

How to correct this issue :

Canonical URL issue can be corrected by doing a 301 permanent redirect from different variations of your page to the variation you like the most. For example in the case when you have canonical url’s as www.bluewigets.com and www.bluewigets.com/index.html you can 301 redirect www.bluewigets.com/index.html to www.bluewigets.com

How to do a 301 permanent redirect

*I recommend that professionals should handle 301 redirects but those who like to DIY here are the details

I ll explain you the method of doing 301 redirect for the case where your website has both www and non www versions.

We can do a 301 redirect by writing a piece of code in the .htaccess file on the server (its located in the root folder on the server). If the file does not exist you can create one and upload it into the root folder of your server.

The code mentioned below will redirect non www version to www version of your site :

Options +FollowSymlinks

RewriteEngine on

rewritecond %{http_host} ^sitename.com [nc]

rewriterule ^(.*)$ https://www.sitename.com/$1 [r=301,nc]

I hope our visitors are able to make use of this article and grow their organic traffic by figuring out the canonical URL issue and then getting it corrected.

If you want us to resolve the issue for you, please contact us and we will be happy to help.

Posted By Admin : Search Engine Optimisation

Why You Should Be Using Article Databases as a Promotion Tool?

Article databases are one of the best ways to promote your products or your services, even if they are location specific, you can still gain some traffic. They are so powerful, that internet marketers use them as one of their key promotion methods.

  • Distribution – Newsletter and website owners actively seek out content for their readers. If your content is a good read and provides useful and informative material, then you will earn your presence in newsletters, websites, and on social media as people reuse and share your advice. You will gain from the increased traffic as people click through to find out more information from your bio section.
  • Build links – The bio section provides an opportunity to use anchor text that links back to your website. You can use your site’s keywords to boost your SEO power and you will of course benefit from the clicks.
  • Credibility. Articles are a fantastic way to show that you know what you are talking about.
  • Free advertising. As people post and share your content, you will gain from the free advertising.
  • Income opportunity. If you really do know your stuff, then you could be hired by other companies in your niche to write for them. Another chance for profits on the table.
  • Relationship building. Trust is an important part of business, and by writing articles, you can allow people to get to know you better and gain more sales.

Remember to write articles using keywords so that they have more chance of being found by your target audience. Before you know it, you will have really increased the traffic and your reputation as an expert.

Posted By Admin : Internet Marketing, Search Engine Optimisation

5 Methods for Attracting Visitors to Your Website

People love to get something for nothing. Over the time that we’ve been in business at Bludelta, we’ve learnt and refined a variety of techniques to use to attract visitors to the sites that we look after. In addition to using these methods, we also spend time building links on relevant sites and use other marketing channels.

  • Free reports and white papers. Create a report on a niche topic and distribute the link over the web. You can add it to social bookmarking sites, social networking sites and relevant blog comments. Invite readers to sign up and download the white paper or report – this will build you email subscribers list at the same time.
  • Create a resource of information. This might contain ‘how to’ articles, links to relevant sites and information that will pique the interest of your target audience. The more extensive the resource, the more traffic you will attract, and it is likely that it will get distributed and shared for you.
  • Web seminars. Give people the opportunity to interact with an expert in their field by offering a live seminar online. You’ll also gain a captive audience to offer products at discount prices.
  • Forum. Forums are fantastic from an SEO point of view and as a powerful way to gain regular visitors. People will create new relationships and can discuss all areas of the topic. They’ll come back to see what’s new on a regular basis.
  • Provide a free tool. Create a tool that is relevant to your niche and you will earn yourself a steady stream of repeat visitors who will come back to use the tool. It’s also likely to be shared online for you – depending on how useful it is.
Posted By Admin : Internet Marketing, Search Engine Optimisation

23 Marketing Channels for Selling Products Online

So you’ve decided that you want to sell products online. You’ve selected products, set up a website but are now at the stage where you are looking for marketing channels to promote your products. There are bucket loads of channels that you can use to market your products, whether they are affiliate products or even physical products.

Here’s a list of the most popular ones that are on the web. I suggest that you select a few that you fancy trying out and add them to your marketing plan. Assign a specific measurable goal on your plan too, for example, add 5 of your products to each channel. This will give you a clear idea whether the channel is suitable for promotion of a particular product. Once you find a channel that works for you – then you’ll need to scale up your efforts to make the best of it.

  • Social media – Facebook and Twitter via news feeds
  • Facebook – marketplace application
  • Auction sites such as – ebay, plunderhere.com, bidville.com
  • Pay per click advertising – such as adsense
  • email marketing or newsletter
  • ad in a printed trade industry publication
  • local newspaper- in classifieds or via regular column
  • blog posts
  • ebook giveaway
  • white paper
  • local event sponsorship
  • radio advert
  • television advertisment
  • online forums
  • squidoo
  • article marketing
  • search engine optimisation
  • free web seminars (advertise on Facebook)
  • online directories such as hotfrog.co.uk
  • relevant industry trade shows
  • google products
  • Amazon
  • Craigslist

There are plenty of other sites and methods that you can use to sell your goods. Many of the ones listed here are free – remember start small and once you find something that works, then build it up. Which ones do you use?

Posted By Admin : General, General Marketing, Internet Marketing, Pay Per Click, Search Engine Optimisation, Social Media Optimisation