Search Engine Optimisation Archives

Linking Offline Business with the Online World

Google recently integrated a few of their business services into the new and improved Google Local Business Search; and they’ve given it a new name – Google Places.

Google Places allows bricks and mortar business owners to add their business location to Google Maps. This will typically be shown in Google searches when relevant to the searched terms “pubs in Manchester” for example.

A number of advantages are immediately obvious when using Google Places. Businesses can quickly gain a page 1 search result with much less optimisation work. This means traditional businesses don’t have to be SEO whiz kids to start generating a few leads.

Business Owners are given a Google Places control centre where they can add a detailed description of their business; they can add opening times, photographs, directions, videos and much more. This all helps to turn leads into customers. Business owners are able to monitor, with ease, the keywords that are working for them and are driving traffic to their website. Finally, Google Places allows searches to provide reviews of your establishment and testimonials.

An interesting feature currently being rolled out is a customised QR code. A QR code is similar to a barcode – most modern day Smartphones are able to read these. When a picture of the QR code is taken and read by a Smartphone, the user will be taken directly to the businesses website. This can be useful when added to things like business cards and advertisements.

Google Places is a great service. It’s fast and easy to get started and the results are worth the effort.

May 29, 2019/by admin

Why You Should Be Using Article Databases as a Promotion Tool?

Article databases are one of the best ways to promote your products or your services, even if they are location specific, you can still gain some traffic. They are so powerful, that internet marketers use them as one of their key promotion methods.

Distribution – Newsletter and website owners actively seek out content for their readers. If your content is a good read and provides useful and informative material, then you will earn your presence in newsletters, websites, and on social media as people reuse and share your advice. You will gain from the increased traffic as people click through to find out more information from your bio section.
Build links – The bio section provides an opportunity to use anchor text that links back to your website. You can use your site’s keywords to boost your SEO power and you will of course benefit from the clicks.
Credibility. Articles are a fantastic way to show that you know what you are talking about.
Free advertising. As people post and share your content, you will gain from the free advertising.
Income opportunity. If you really do know your stuff, then you could be hired by other companies in your niche to write for them. Another chance for profits on the table.
Relationship building. Trust is an important part of business, and by writing articles, you can allow people to get to know you better and gain more sales.

Remember to write articles using keywords so that they have more chance of being found by your target audience. Before you know it, you will have really increased the traffic and your reputation as an expert.

February 14, 2012/by admin

Internet Marketing, Search Engine Optimisation

5 Methods for Attracting Visitors to Your Website

People love to get something for nothing. Over the time that we’ve been in business at Bludelta, we’ve learnt and refined a variety of techniques to use to attract visitors to the sites that we look after. In addition to using these methods, we also spend time building links on relevant sites and use other marketing channels.

Free reports and white papers. Create a report on a niche topic and distribute the link over the web. You can add it to social bookmarking sites, social networking sites and relevant blog comments. Invite readers to sign up and download the white paper or report – this will build you email subscribers list at the same time.
Create a resource of information. This might contain ‘how to’ articles, links to relevant sites and information that will pique the interest of your target audience. The more extensive the resource, the more traffic you will attract, and it is likely that it will get distributed and shared for you.
Web seminars. Give people the opportunity to interact with an expert in their field by offering a live seminar online. You’ll also gain a captive audience to offer products at discount prices.
Forum. Forums are fantastic from an SEO point of view and as a powerful way to gain regular visitors. People will create new relationships and can discuss all areas of the topic. They’ll come back to see what’s new on a regular basis.
Provide a free tool. Create a tool that is relevant to your niche and you will earn yourself a steady stream of repeat visitors who will come back to use the tool. It’s also likely to be shared online for you – depending on how useful it is.

February 14, 2012/by admin

General, General Marketing, Internet Marketing, Pay Per Click, Search Engine Optimisation, Social Media Optimisation

23 Marketing Channels for Selling Products Online

So you’ve decided that you want to sell products online. You’ve selected products, set up a website but are now at the stage where you are looking for marketing channels to promote your products. There are bucket loads of channels that you can use to market your products, whether they are affiliate products or even physical products.

Here’s a list of the most popular ones that are on the web. I suggest that you select a few that you fancy trying out and add them to your marketing plan. Assign a specific measurable goal on your plan too, for example, add 5 of your products to each channel. This will give you a clear idea whether the channel is suitable for promotion of a particular product. Once you find a channel that works for you – then you’ll need to scale up your efforts to make the best of it.

Social media – Facebook and Twitter via news feeds
Facebook – marketplace application
Auction sites such as – ebay, plunderhere.com, bidville.com
Pay per click advertising – such as adsense
email marketing or newsletter
ad in a printed trade industry publication
local newspaper- in classifieds or via regular column
blog posts
ebook giveaway
white paper
local event sponsorship
radio advert
television advertisment
online forums
squidoo
article marketing
search engine optimisation
free web seminars (advertise on Facebook)
online directories such as hotfrog.co.uk
relevant industry trade shows
google products
Amazon
Craigslist

There are plenty of other sites and methods that you can use to sell your goods. Many of the ones listed here are free – remember start small and once you find something that works, then build it up. Which ones do you use?

June 28, 2011/by admin

How can we help you?