If you own your own business, you will be now be aware of the fact that it is lower cost to convert a current client to spend, than it is to seek new clients. Well the same can be said for your website. Why keep chasing new traffic, when you can convert a visitor to become a return and regular visitor. In this post I’m going to take you through 4 points that your visitor will need to experience to be more likely to make a return.
Remember when you meet somebody new offline (yes, maybe that isn’t so common for those people who work from home these days with more limited offline networking experience), there are particular behaviours that will elevate you to a position of respect and vice versa. If the person doesn’t show you these behaviours, they will not necessarily be somebody who you will be keen to meet with again.
A Quality Welcome
When visitors arrive at your site, are they greeted by advertisements, pop-ups and spammy behaviour? This is the top way of scaring off visitors. They need to find a clean, easy to navigate site that looks as though there is potential of finding relevant and useful information or products.
This is where a blog comes in handy or even the opportunity to elect to click on an online chat tool. Welcome your visitors with the opportunity of a conversation through discussions on your blog – or share useful information with them that you know will be of benefit.
Stay in contact
Provide methods of staying in contact, through social media platforms by listing or adding buttons that will connect. This will allow you to connect to your visitor and stay in the conversation with them. Another method may be a subscription option to your blog.
It takes a little bit of effort to say ‘thank you’ and display good manners. Without people taking the time to share a comment or to even make a purchase, you would not be the success that you are, so take the time to thank them for it.
On one hand, it is easy to throw money down the drain with Google Adwords. But on the other hand, it is a powerful method of bringing through new potential clients to a website. In this post I want to share with you the elements of a Google ad that begs to be clicked – so that you limit the money that could be thrown down the drain.
As with all of advertising and marketing, it is not possible to get to the most effective ad without running a few tests. To start off, I suggest setting up a small group of similar ads for a particular keyword. These will then need to link through to a landing page on your site, which will be optimised for sales and has your top sales writing. You will need to monitor each of these ads closely to understand why any one of them is performing better than the others.
Remember that the more relevant your keywords are, the better results you will attain. You don’t want to pay for the pleasure of people arriving on your landing page, only to find that it is not what they thought it was.
Each ad will need to be tracked closely for results. Behind every market and every keyword there is a particular psychology, and it is your job to figure out what this is by testing these different ads. You need to create the most relevant ads using the most relevant keywords for the top results.
Here are my top tips for you:
- Use Exact Match as the type of ad in Google Adwords. You want your ad to display only when a particular keyword is used.
- By not selecting the lowest cost keywords, it might be that you make more of a profit than by picking a 0.05 pence or cents one.
- You will also need to ensure that your website is ready to receive traffic. Once your gain traffic, have you made it clear to your visitors what they need to do to buy your services or products. You will also need to gain their trust immediately, you could do this by adding testimonials to your landing page.
- The most important elements of any ad are:
- attract their attention
- keep them interested
- get them to click
- Include the keywords in the title, as this will tie in directly with what the person has searched on
- Use it in the body too if you can, and even in the URL to get a better click through rate
- Capitalise each first letter of each word, for some reason this works better
- Once you have figured out which ad is working well, then you will need to do A/B testing by changing elements of the ad or your landing page to deliver the best results.
- If you can’t bear to go through all of that, you can always ask us to do it for you 🙂
Creating a landing page that is effective at generating leads is going to help your business grow and pull in more profits. Here’s what you need to know even if you decide to outsource the task to an experienced specialist.
The reason that your visitor has clicked through to your landing page is because they had a particular question in mind or a problem to solve. The purpose of your page is to answer that question or solve that problem for the visitor. Remember you only have 3 seconds to convince the visitor to stay around your site, so you’re going to have to give them what they are looking for.
If you cannot answer their question on the landing page, you will need to show them how to find the answer to their question. You can do this by providing a telephone number or an email address so that they can contact you in addition to providing them with enough information so that they feel that you understand what they need.
Building trust with your clients and visitors is essential for them to feel comfortable to buy from you. Having a professional looking page will go someway towards this. Provide a testimonial on your landing page too, you need to bring about a feeling of credibility in order for somebody to want to add their credit card details to a form. Does your site look as though it will be around for sometime? If not, then perhaps it needs a professional makeover to ‘up’ it’s trust-factor.
Adding a call to action to your page is important as people need to be told what to do. Tell them to call you, to make an order, to click onto the next page. Whatever it is that you want them to do on that page, tell them very clearly.
There are many more factors that will help your landing page net you more sales, we’ll be covering more on these next time around.
If you feel you aren’t getting enough sales from your landing pages, contact us today and we will work with you to grow your business.