It’s well known that ‘content is king’ when it comes to the internet. By providing content on your site in a particular manner, you will encourage your readers to return for more. Here are a few types of content that you might want to try on your site to engage your visitors:
Educational articles: Everybody loves a ‘how to’ article. After all, the internet is operating around information – and what better information than the type that educates. Providing answers will build you some decent traffic numbers. Remember to add the ‘benefit’ of learning something to the title of the post. If I’d just used ‘How to Create Content’ as the title it would not have been so engaging as it is with a benefit in the title.
Tips: Tips are very popular on the web. Nuggets of information that give value by providing insight into the results of experience can save time and effort for readers. They’ll find tips in your niche a short-cut to success and will come back for more.
Lists: Readers find lists fascinating. Not only are they usually easy to read without a mass lump of text to plough through on a screen, they will usually cover the whole breath and length of a topic for a reader to get a ‘big picture’ high level view of a topic. Use bullets where possible.
Reporting. By providing a type of news service for your niche, your readers will thank you and keep coming back to check latest developments. This is how the Huffington Post has gained their success, think about how you can provide a news service with a particular angle.
Resources: Start off with a high level topic for your niche, break it down into small more manageable nuggets. Add to that mix a list of online resources and you’ll have on your hands something that could be shared online on Digg and other social bookmarking sites.
The types of content listed here, when used in combination could raise your credibility as an expert and your site will become a valuable part of the community.
Any website that provides ‘good’ content will improve their prospects of gaining repeat traffic. When I say ‘good’, I mean engaging, informative, well written and easy to read content. So what elements does ‘good’ content have? Here I share with you what makes a big difference for readers:
- Decide on the purpose. Every piece of content that you write should have a purpose and plan to it. Are you writing the content so that the search engines find you – or are you writing your piece as a useful resource for readers? Good content will usually meet both of these objectives in one.
- Share your opinion. Trust is what sells on the internet. The more that consumers feel that they know you, the more likely they are to buy from you. Show some of your personality so that your readers can see into your ‘world’ and get to know you more – and they will spend more.
- Show your authority. Writing content is an opportunity to allow your readers to see that you know what you are talking about. You are an expert on the niche and they will come back to read more about what you have to say.
Remember, the more engaging, educational and informative your content is, the more traffic you will generate. It really is worth the effort as not only will you gain more traffic, but you will gain more sales.
With so many businesses out in the marketplace, it is crucial to make a website stand out from the crowd. You need to have something special that the other websites don’t offer in the form of great content. By providing valuable, useful and interesting content that cannot be found elsewhere, you will make your site a sticky place that your visitors will be regularly returning to.
Most online searches are based on information seeking. A searcher wants to find answers to questions that they may have. By providing the right content, they will come across your site.
To be able to provide information on demand in this manner, it is essential to pay attention to keywords. Be creative with your keyword research and use it to generate ideas for content.
Here is what you need to look for when looking through your keywords:
Long Tail and Easy Rankers – try a few keywords for phrases that has virtually no competition. There are still many phrases online that have not yet had sites optimised for them. It is still possible to build up traffic and rankings based on these phrases. If you truly are delivering good content, you will build a readership with return visitors.
Weak spots – there are niche areas in your industry that nobody has really covered very well. Your challenge is to seek them out by searching for obscure topics that you and others will have their interest piqued by. It is an opportunity to be the guru or authority in this niche.
Write questions – typically searchers can write ‘how to xxx’ in their internet searches. By providing answers to the questions of ‘what is….’ or ‘how to….’ you can often net some traffic. Provide videos where possible and extra information that will satisfy their needs in a way that perhaps a site like Yahoo Answers wouldn’t with it’s focus on text answers.
Remember that with a little extra effort, and time spent thinking outside the box, you can deliver content that nobody else has. Get scanning to find these opportunities before the gaps are filled.
On one hand, it is easy to throw money down the drain with Google Adwords. But on the other hand, it is a powerful method of bringing through new potential clients to a website. In this post I want to share with you the elements of a Google ad that begs to be clicked – so that you limit the money that could be thrown down the drain.
As with all of advertising and marketing, it is not possible to get to the most effective ad without running a few tests. To start off, I suggest setting up a small group of similar ads for a particular keyword. These will then need to link through to a landing page on your site, which will be optimised for sales and has your top sales writing. You will need to monitor each of these ads closely to understand why any one of them is performing better than the others.
Remember that the more relevant your keywords are, the better results you will attain. You don’t want to pay for the pleasure of people arriving on your landing page, only to find that it is not what they thought it was.
Each ad will need to be tracked closely for results. Behind every market and every keyword there is a particular psychology, and it is your job to figure out what this is by testing these different ads. You need to create the most relevant ads using the most relevant keywords for the top results.
Here are my top tips for you:
- Use Exact Match as the type of ad in Google Adwords. You want your ad to display only when a particular keyword is used.
- By not selecting the lowest cost keywords, it might be that you make more of a profit than by picking a 0.05 pence or cents one.
- You will also need to ensure that your website is ready to receive traffic. Once your gain traffic, have you made it clear to your visitors what they need to do to buy your services or products. You will also need to gain their trust immediately, you could do this by adding testimonials to your landing page.
- The most important elements of any ad are:
- attract their attention
- keep them interested
- get them to click
- Include the keywords in the title, as this will tie in directly with what the person has searched on
- Use it in the body too if you can, and even in the URL to get a better click through rate
- Capitalise each first letter of each word, for some reason this works better
- Once you have figured out which ad is working well, then you will need to do A/B testing by changing elements of the ad or your landing page to deliver the best results.
- If you can’t bear to go through all of that, you can always ask us to do it for you 🙂