For a free tool, I’d say that Google Analytics does a great job for delivering stats of site visitors and their usage of your site. With this in mind, developers have created some great Firefox addons that will provide faster access to Google Analytics. Take a look at these for starters:
Check Current Day Google Analytics
Stats for the last 30 days is displayed as a matter of course in Google Analytics, but most webmasters are really interested in checking their stats on a daily basis to discover the amount of visitors they have attracted. Check out the Analytics Today Browser Bookmark for quick access to daily stats. As the bookmark will only work for one site at a time, try this Bookmark Generator in order to gain access to the stats of up to 10 sites at once.
This nifty plugin promises to deliver assistance to the webmaster by delivering more meaningful information for the set period of time requested. The tool not only enables export of data to a word document but will delivery Social Media metrics too. Delivery of social media mentions is available at the click of a button and will save you the time that would otherwise be spent visiting your social networking tools such as Social Mention. The icons are clickable so that you can go straight to the site and check out the mentions for yourself.
Use this tool to watch Google Analytics from your browser header. Just what every webmaster needs to keep a track on how well his or her site is performing.
Firefox has plenty of addons for many different purposes. Another one that you might consider using to aid with SEO is the NoDoFollow add on that will tell you whether a site has dofollow linking opportunities.
On one hand, it is easy to throw money down the drain with Google Adwords. But on the other hand, it is a powerful method of bringing through new potential clients to a website. In this post I want to share with you the elements of a Google ad that begs to be clicked – so that you limit the money that could be thrown down the drain.
As with all of advertising and marketing, it is not possible to get to the most effective ad without running a few tests. To start off, I suggest setting up a small group of similar ads for a particular keyword. These will then need to link through to a landing page on your site, which will be optimised for sales and has your top sales writing. You will need to monitor each of these ads closely to understand why any one of them is performing better than the others.
Remember that the more relevant your keywords are, the better results you will attain. You don’t want to pay for the pleasure of people arriving on your landing page, only to find that it is not what they thought it was.
Each ad will need to be tracked closely for results. Behind every market and every keyword there is a particular psychology, and it is your job to figure out what this is by testing these different ads. You need to create the most relevant ads using the most relevant keywords for the top results.
Here are my top tips for you:
- Use Exact Match as the type of ad in Google Adwords. You want your ad to display only when a particular keyword is used.
- By not selecting the lowest cost keywords, it might be that you make more of a profit than by picking a 0.05 pence or cents one.
- You will also need to ensure that your website is ready to receive traffic. Once your gain traffic, have you made it clear to your visitors what they need to do to buy your services or products. You will also need to gain their trust immediately, you could do this by adding testimonials to your landing page.
- The most important elements of any ad are:
- attract their attention
- keep them interested
- get them to click
- Include the keywords in the title, as this will tie in directly with what the person has searched on
- Use it in the body too if you can, and even in the URL to get a better click through rate
- Capitalise each first letter of each word, for some reason this works better
- Once you have figured out which ad is working well, then you will need to do A/B testing by changing elements of the ad or your landing page to deliver the best results.
- If you can’t bear to go through all of that, you can always ask us to do it for you 🙂
The marketplace is a crowded dog eat dog world! It is absolutely crucial and critical to set yourself apart from the pack by developing a brand and image that conveys your core values. In this post, I’m going to take you through the key elements of developing a brand and the key places where you will use it.
Branding is sometimes thought to be all about the image or the logo of a company, however, it is way more than that. It is all about core values and positioning. Think about the well known brands that you know and what the message is that they convey to you. How do the companies convey that message, it could be in their image, or it could also be in their television commercials.
The key elements of branding include:
Core values – whatever your USP is, it should show through your brand. Values might be quality, durability, speed, flexibility, unique, hand made.
Consistency – your brand needs to stay the same through every touch point with the customer. If you are wanting to be known for your quality, then you will need to convey this through every opportunity.
Positioning – this is all about where your company sits in the marketplace. What end of the scale are you on, what is your pricing model. If you go too far along the scale, you may be inaccessible to some consumers as they may feel that they cannot afford your products or services.
Use of Your Brand:
There are many occasions when your brand will need to be used. They can range from the type of paper that you use for your business cards to the style of your Facebook page. Here are some of the situations that you may want to use your branding:
- Email communication / newsletters
- Business cards
- Facebook page and images
- Website style and features
- Twitter image
- Business premises
To get started with developing your brand, consider what the USP or Unique Selling Proposition is of your company. What is it that you want to known for? Study the brands of other companies to understand how it is possible to convey values to consumers.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
Jeff Bezos, Amazon.
One of the methods that professional bloggers use to gain more traffic is guest posting. Writing a post for a blog site will mean that you have the opportunity to gain more traffic and to build more links to your own site. If the readers like your post, it is possible that you will also acquire them as subscribers to your blog.
So what do you need to do to get started? You need to search for blogs and influential people in your niche. There are several methods to do this. First off, you can try a Google search. Add your niche where I have put the XXXX and search on ‘XXXX blog’ or ‘XXXX guest posts’ and check whether these sites are looking for new content. You could also use the ‘Blog’ search term down the left hand side of Google search results to find blogs in your niche.
If you have been online for sometime, it is likely that you know which blogs are the most influential and considered the top blogs. Browse through these sites to look for words such as ‘Write for us’ or even ‘submit your post’ as they are indicators that the site is looking for contributions in the form of blog posts. Alternatively, you could write to the owners of blogs that you enjoy reading in your niche to ask whether they would be interested in a post written by you.
Guest blogging really is an opportunity that should be used to it’s max. Remember these pointers to gain the most from the experience:
Deliver your best writing – the more useful and valuable your contribution is to the readers, the more likely you will be invited to write again for the site, or even for other sites. It is also quite likely that your post will be promoted around the web by your readers and this way you will gain more traffic and links.
Use anchor text – by adding your keywords with a link through to your site, you will be confirming to Google that your site is related to those words and your search engine results will improve.
Respond to any comments – be polite and friendly enough to return to your post to respond to any comments. Nobody likes to feel as though they are being ignored.
Easy subscription – by making it easy to subscribe to your blog on your own site, you are more likely to invite and retain readership of your new followers.
Guest blogging is free and it’s fun. It’s a way to interact with the blogging community in your niche and get your site and your name out there. Make the most of it by using the above techniques and you will reap the rewards from it.