If you are fairly new to making money online, then it could well be that I have caught you at just the right time to impart some valuable information. Many of my clients ask me how to monetise their sites once they have set them up. However, what they sometimes haven’t realised is that it is essential to pick the right niche before you start.
If you haven’t picked your niche yet, then think about topics that you have some experience in or at least more then a passing interest in. For example, I have a friend who has a particular medical complaint – they have managed to make a lot of money from this complaint and are now considered one of the authority sites online for it. They sell products, information and even have a membership site that includes a forum for people to discuss their ailment.
Brainstorm a few ideas such as topics that you are intested in and areas that you know something about. Then you need to do some research. Take a look at what sites currently exist for the areas that you have listed. Can you set up a website that approaches the topic from a unique angle, but one that could potentially make you money and gain traffic?
Once you have discovered a gap in the market, you could well be on your way to making some good income from your website. Look to see which products and information that can be sold from your site. Then you need to build it and start marketing. Let me know how you get on.
The range of affiliate products available to promote is endless. This is when a bit of savvy and a bit of selection knowledge will come in handy for affiliates to pick the products that will sell best. Here are our tips for selection of the best affiliate products for income:
Would you buy this product? Take a look at the sales page – is it professional looking and does it engage with you. Top sales writing will spell out the benefits of a product so that the purchaser does not have to do any of the thinking themselves. You’ll find good spelling, grammar and the page should go a long way on building trust.
Are there testimonials on the page? A top trust building technique is to provide quotes from happy clients. Videos can work well too.
Does the product come with a guarantee? With the internet being what it is, it is even more essential to remove any risk element for clients. A no questions asked money back guarantee can do wonders for a product. The client will rarely ask for their money back, but it will pump up the sales numbers no end.
What commission percentage? Big ticket products usually offer a higher commission, even if they are the same percentage as a lower priced product. Each sale will return you a higher profit. Membership sites are good news too as they will provide you with a regular recurring commission.
Marketing an online business does not have to be limited to using purely online marketing methods. There is the whole world of offline marketing aids to explore too. The use of business cards, flyers and postcards should not be ignored and are in fact should be part of every marketing model. Here are some ways that you can use these methods to get the most bang for your buck.
Distribution Plan – ensure that your plan for distribution of printed material is cheap or at best free. Insert your materials into packages or post, hand them out at industry events or find a friend who will allow you to distrubute them from their store or shop.
Eye catching – ensure that your flyers catch the attention of your market. You want the reader to connect and remember your design and message.
Compelling Headline – just as with any of your advertising material, you need to use a compelling headline that will make the reader want to know more and encourage them to read the rest. Ensure that you add all contact information to the flyer or brochure including and most importantly your URL. If you use a tracking URL you will be able to record and track visits that your flyer initiated.
Call to Action – again, this is an essential of any ad copy. Tell your customers what to do, to go to your website NOW or to call you NOW. You don’t want people putting the flyer to oneside without calling you first otherwise you are not likely to hear from them again.
Promotional – give incentives to bribe visitors to come to your site or to join your mailing list. Free ebooks work a treat, add this to your flyer. Money-off coupons can work well too.
Don’t order bulk – wait to see if your ad is going to work well before you start spending out on it. As with all adveritising, you may need to even do A/B testing on it.
Use the above tips and you will gain a better return on investment for your offline marketing materials and be sure to brainstorm ideas for distribution of your printed materials.
Everybody loves something for nothing, we all want to believe that there is still such a thing as a free lunch. For new fans to a Facebook page, there still could be. These applications all offer an incentive or encouragement to new fans. Be sure not to contradict the policies that Facebook has set out, but other than that, they are a great way to encourage new fans to like a page. They work particularly well for the younger set, and it might be that affiliate marketers find them of the most value.
This applications allows branded gifts to be created. It is easy to modify the CSS file so that it will match with the image of your brand. You can attract the attention of fans by personalising the 130x130px icons. There is a traffic graph in order to track the response and reach that you attain too.
Promotion tabs are easy to create and customize with the EasyPromos application. The first promotion is even free to get you started, and after that with a flat rate of $15.00. Study the features and configurations to get the best from this, but it is generally easy to set up. You can force people to like your page before they complete a form, and that helps get the fan count increasing. Take care not to violate any of the Facebook Promotion Guidelines before you use it though.
Once you’ve set up your promotions, feel free to share them here so that you can benefit the most from your work. You never know, you might attract some new fans from the readership of this blog. If you want a helping hand then we’re here to help and can even do it for you. If not, then let us know how you get on.