If there is anybody who is the ambassador of making money from a website – it has to be John Chow of www.johnchow.com. He took his website from £0 to £30k a month in a matter of months. Investing time in a website should be in your financial favour just as long as you take advantage of the different ways that you can use your site to make you profits.
Advertising: Sites such as https://www.adbeans.com or https://adwords.google.com can pay you in exchange for advertising space on your site. They will match relevant private advertisers with your content to bring your a profit, and hopefully new clients for the advertisers. Other sites you might want to try out are https://www.advertisespace.com and https://buysellads.com. Your main focus should be on providing value and benefit for your advertisers, not about getting their money. You will need to provide quality leads to retain your advertisers and their income.
Other advertising opportunities can be found at www.snap.com or even https://www.oiopublisher.com who can manage the billing, rotation and payments for your ad spots.
Membership site: If you are in a position to provide access to people or to content that cannot be found elsewhere on line, you should be charging for it. Welcome to the world of online membership sites. Http://www.sugardaddy.com makes a mint everymonth from their membership site.
Affiliate products: Many site owners write review blog posts for merchants. Another way to make money from affiliate products is to advertise them in your own ad spots, so that visitors will click through to the merchants sales page.
Next steps. Browse through your site and consider potential ad space. To make the most of online revenue opportunities – be savvy and take action that will help you reach your financial goals.
So you’ve decided that you want to sell products online. You’ve selected products, set up a website but are now at the stage where you are looking for marketing channels to promote your products. There are bucket loads of channels that you can use to market your products, whether they are affiliate products or even physical products.
Here’s a list of the most popular ones that are on the web. I suggest that you select a few that you fancy trying out and add them to your marketing plan. Assign a specific measurable goal on your plan too, for example, add 5 of your products to each channel. This will give you a clear idea whether the channel is suitable for promotion of a particular product. Once you find a channel that works for you – then you’ll need to scale up your efforts to make the best of it.
- Social media – Facebook and Twitter via news feeds
- Facebook – marketplace application
- Auction sites such as – ebay, plunderhere.com, bidville.com
- Pay per click advertising – such as adsense
- email marketing or newsletter
- ad in a printed trade industry publication
- local newspaper- in classifieds or via regular column
- blog posts
- ebook giveaway
- white paper
- local event sponsorship
- radio advert
- television advertisment
- online forums
- article marketing
- search engine optimisation
- free web seminars (advertise on Facebook)
- online directories such as hotfrog.co.uk
- relevant industry trade shows
- google products
There are plenty of other sites and methods that you can use to sell your goods. Many of the ones listed here are free – remember start small and once you find something that works, then build it up. Which ones do you use?
So, you’ve been putting in plenty of effort to build your content, market your site and pull in regular traffic. It’s time to collect email addresses now so that you’ll have your own captive audience to market to. Here are some of the methods that you might want to employ to convert visitors to subscribers:
Tempt with a discount: This works well with pulling in the Facebook crowd too. Offer your readers a 10% discount by signing up to your newsletter.
Free ebook. This technique is popular web-wide. Exchange a white paper or an ebook for an email address.
Free membership. How about the carrot of a free membership to your site in exchange for a sign up to your email newsletter.
Advertisement. This is a trick that the internet marketing experts use. Offer a free ad in your newsletter for businesses who sign up. This is something that you will need to manage though – as you’ll need to record who has which ads in which edition.
Competition/Contest: One sign-up means an entry into a contest to win one of your products or services. If this is enticing enough there is a chance it will go viral. You might want to think about anybody you know who is a popular figure in the community to present the prize. Make it as attractive as possible for the best results.
Put a price on it. Tell your visitors how much their subscription would be if they had to pay for it. People always want to get a good deal or something for nothing. Also add how many people are already subscribed, this will give it some credibility.
If you are already in the process of building your subscriber list – what techniques are you using for conversions?
It’s well known that ‘content is king’ when it comes to the internet. By providing content on your site in a particular manner, you will encourage your readers to return for more. Here are a few types of content that you might want to try on your site to engage your visitors:
Educational articles: Everybody loves a ‘how to’ article. After all, the internet is operating around information – and what better information than the type that educates. Providing answers will build you some decent traffic numbers. Remember to add the ‘benefit’ of learning something to the title of the post. If I’d just used ‘How to Create Content’ as the title it would not have been so engaging as it is with a benefit in the title.
Tips: Tips are very popular on the web. Nuggets of information that give value by providing insight into the results of experience can save time and effort for readers. They’ll find tips in your niche a short-cut to success and will come back for more.
Lists: Readers find lists fascinating. Not only are they usually easy to read without a mass lump of text to plough through on a screen, they will usually cover the whole breath and length of a topic for a reader to get a ‘big picture’ high level view of a topic. Use bullets where possible.
Reporting. By providing a type of news service for your niche, your readers will thank you and keep coming back to check latest developments. This is how the Huffington Post has gained their success, think about how you can provide a news service with a particular angle.
Resources: Start off with a high level topic for your niche, break it down into small more manageable nuggets. Add to that mix a list of online resources and you’ll have on your hands something that could be shared online on Digg and other social bookmarking sites.
The types of content listed here, when used in combination could raise your credibility as an expert and your site will become a valuable part of the community.