One of the fundamentals goals of any website is to gain traffic (otherwise known as website visitors). As part of planning a new site, it is essential to plan how you are going to attract visitors to your site.

Search engines such as Google and Yahoo can provide a serious amount of traffic. For example, if one of your keywords attracts 60,000 a month, you would most certainly get a lot of traffic if your site appeared on the first page of the search engine results. 55% of all traffic for a keyword will go to the first site on the page. (Disclaimer: I’m not suggesting that you build a site with keywords of 60,000 searches a month if this is your first site!)

Search engines base all their operations on keywords. With the internet being a massive creation of words (with a few images and videos thrown in) it’s essential to build keywords into your website to get it found. These keywords are part of Google’s ranking system to know where to place your site in the search engine results page. There are of course optimal ways to use keywords on any site and page – this is where the SEO Consultancy comes into play.

If you don’t want to pay somebody to do it for you, you can always look up some keywords on tools such as Google keywords tool and can take it from there.
Other ways to affect the ranking of a site are links from other sites, using these same keywords or even just a link. These links are known as backlinks. Traffic can travel through the backlinks in addition to the use of them improving the ranking of a site. It’s also important to gather links from sites of authority such as .edu sites and sites with a high Page Rank.

If you would like to get your site found on Google, then we can help you out. Just contact us today and we will evaluate your site and send you a proposal.