Over the last couple of years, the influence of E-marketing in the E-commerce world has increased by tenfold. People refer to practitioners of E-marketing as ‘Internet Marketers’.

SEO (Search Engine Optimisation) professionals use keywords to bring their customers’ websites to the top of search engines. SMO (Social Media Optimization) professionals use social networking sites to start low-cost advertising campaigns for their clients.

SEO professionals select a pool of keywords to use on their clients’ website. Marketers study search terms and search trends and fine-tune web pages, so they appear at the top of the list, in order to draw in new customers. Professionals may study the keywords used in the websites of competitors and create ‘puppet’ Blogs and websites that can be used to build taffic to products and services. For example, if an SEO expert noticed that a competitor’s website was grabbing more visitors than his client’s site, they could create a puppet blog that compared their client’s products and their opponent’s products to favour the former.

SMO professionals use the power of EWoM (E Word-of-Mouth) to generate buzz for their customer’s product. For example, they send out Tweets on Twitter to defined demographics of individuals, and ask the Tweeters to respond to their message and send word to their other friends. They may also create accounts for their customer’s product on Facebook, and use it to promote and post advertisements on other people’s pages.