Social media marketing really is quite a commitment. After all, it means juggling various social media accounts, researching and writing blogs and you may be asking yourself – am I really getting anywhere? Well there are a number of metrics that you can take each month to understand how far your reach is and whether readers are engaging with you. In this post, I’m going to share with you how to measure whether your blog is performing effectively and growing in readership and the engagement of your readers.
Each month, consider that you should be taking these measurements:
- How many visitors have been to your site this month? Is the traffic increasing?
- How many comments are you gaining per post and is this increasing?
- Are you gaining links to your posts and tracking them?
If you find that all your numbers are going up each month, then you could guess quite correctly that your content is not only engaging your readers, but you are gaining some great back links from others sharing and promoting your content for you.
Through practice and experience, it has become increasingly clearer that to really be successful at promoting a blog, it is important to spend just as much time away from it as on it. At least half of your blog time should be spent on the blogs of others, reading and making comments. By becoming part of the blogging community in your niche, you will find that people will be helpful and will help promote your blog, and will visit it to make comments.
So what else is there that you should be measuring?
Keep an eye on your page rank. With an increase here you will find that your search engine ranking will improve and so will your traffic count. Try Googling your keywords and the name of your blog for starters, and then use SEO tools to track how you are performing.
If you have other ways that you use to measure your success, then please let us know by leaving a comment.