Many companies feel that by running their own pay per click campaign they are saving money. However, this is not always the case. It can be an costly experiment to discover that an expensive ad campaign has been run with little return on investment.
In the early days of a website, before links have been created, it might be that the only exposure and traffic that a site can attain is through a pay per click campaign. Therefore, it is essential that the ad is targeted to the niche market through the use of keywords that are profitable and effective, but preferably not the most expensive. This type of knowledge is built up through experience of selecting keywords. Quite often these keywords need to be tweaked to get the best results.
SEO companies have experience of creating ads that attract clicks in addition of knowing where to place an ad for the highest rate of success. They also know when to run the ad, who to direct it to and where to direct it. Having a sales optimised landing page is one of these key essentials for conversion.
A good SEO company can make the most of any PPC campaign when it’s running and then can also advise on how to make the most of all the traffic that arrives at your site. They can set up a test campaign to run cheaply for a few hours, so that money isn’t wasted by targeting the wrong market with a keyword that isn’t profitable. Without knowing how PPC works, up to 95% of companies pour their budget down the drain before they understand how PPC works.
Remember that the more people that see your sales pitch mean more money in the bank. If you want to try running a Pay Per Click campaign for your business, Bludelta can help by finding you traffic who are ready to buy.