November 2010 - Bludelta

Why Take Advice on a Pay Per Click Campaign?

Many companies feel that by running their own pay per click campaign they are saving money. However, this is not always the case. It can be an costly experiment to discover that an expensive ad campaign has been run with little return on investment.

In the early days of a website, before links have been created, it might be that the only exposure and traffic that a site can attain is through a pay per click campaign. Therefore, it is essential that the ad is targeted to the niche market through the use of keywords that are profitable and effective, but preferably not the most expensive. This type of knowledge is built up through experience of selecting keywords. Quite often these keywords need to be tweaked to get the best results.

SEO companies have experience of creating ads that attract clicks in addition of knowing where to place an ad for the highest rate of success. They also know when to run the ad, who to direct it to and where to direct it. Having a sales optimised landing page is one of these key essentials for conversion.

A good SEO company can make the most of any PPC campaign when it’s running and then can also advise on how to make the most of all the traffic that arrives at your site. They can set up a test campaign to run cheaply for a few hours, so that money isn’t wasted by targeting the wrong market with a keyword that isn’t profitable. Without knowing how PPC works, up to 95% of companies pour their budget down the drain before they understand how PPC works.

Remember that the more people that see your sales pitch mean more money in the bank. If you want to try running a Pay Per Click campaign for your business, Bludelta can help by finding you traffic who are ready to buy.

November 25, 2010/by admin

Web Analytics

Guide to Goals on Google Analytics

Google analytics is a powerful method of analysing of how well a website is performing. In addition to displaying data on where visitors are coming from and what they are doing on a site, it is possible to track goals.

Goals can be set for each website, so that your own measure of success can be recorded. It might be that on a website you believe that going to the sales page and making a purchase is the ultimate measure of success. Google Analytics will allow you to set this goal into the dashboard, so that you can track how successful your site is in this.

Other goals that you might want to use and record are:

when a visitor completes an online contact form
when a visitor requests to download your free ebook
when a visitor spends more than 3 minutes on a site
when a visitor displays a ‘thank you for your purchase’ page by having purchased an item

Most sites are set up in a unique way with different forms and information available. So for each site there will be a difference measurement of success.

Another way to set a goal is to use a ‘funnel’. This means that a user would have used a set route to get to the destination on your site. This enables you to measure the success of landing pages for example. Access to this type of information can improve your conversion to sales on your site and this is why SEO experts find it so valuable.

If a particular site has a lot of traffic but a conversion rate of only 0.01 to sales, then with the use of goals, it is possible to tweak and measure the success of changes by understanding where web visitors are going.

November 24, 2010/by admin

Search Engine Optimisation

Why You Must Start Building Links Today

Many customers ask us why is it that there is all this mention of building links in internet marketing. Here is an explanation for those who are unaware of the benefits of link building.

There is more to link building than merely building authority in the eyes of the search engines. Building links from a variety of different sites provide other benefits. These benefits include more exposure for brand awareness and to gain more traffic. It can also lead to improved page rankings and it can put push any negative comments that a company may have received out of sight.

By planning ahead of where to get the links from, an SEO company can often really improve a website in many ways. For example:

More Traffic

By creating a mixture of links on relevant websites, the internet business will receive more traffic that is in the same target niche. Traffic can come from directories, comments left on websites or even from articles submission. An experienced SEO company will know which sites to use for the best results.

Improved Page Rankings

By building links to a web site from pages that have a higher page rank, then the page rank of the web site will increase too. This needs to be planned ahead so that the higher PR sites can be identified, added to an action plan and executed.

Improved Search Engine Results and Reputation Management

Other benefits include a rise in the search engine results. If there are any negative comments about a business, by improving SEO ranking, it is possible to push these comments out of sight.

Search engine optimisation companies have already researched the best types of sites to link from and can quickly and expertly put into place a plan that will rapidly elevate a website through the search engine results.

November 22, 2010/by admin

Affiliate Marketing

Affiliate Networks for Beginners

To put it simply – an affiliate is a salesperson working for a commission. With a few hours of investment per week, it can be fairly easy to develop a second income. Depending whether you enjoy it, it could turn out to be a new business that you can run from home. In this post, I want to take you through some of the affiliate networks so that you can see what is available to you in terms of the types of products that you could be selling if you take up this interesting and sometimes challenging opportunity.

Affiliate Networks are really the ‘middle men’ between the company selling a product and the salesperson (the affiliate). The network provides a tool for you to view which products are available, pay you the commission and to supply you with banners and marketing products for your website. The product owners/companies who use these networks, have basically outsourced the task so that they can get on with the day to day management of their business.

Trade Doubler – if you are looking for UK or European products, then this network could be for you. It has a comprehensive management dashboard and a wide selection of products and merchants to work with including some big names.

Commission Junction – CJ has global offices and pays straight to your bank account in your local currency. Supported by top reporting tools, powerful search and a wide range of products and merchants.

Clickbank – the top network for information products and software downloads. Several third party products are available to come to the assistance of a weak search tool on the products. It is still fairly US centric with payments being sent in US dollars every two weeks.

ShareaSale – Covers the top internet money spending territories ie N America, Australia and the UK and NZ.
If you are new to affiliate marketing, I suggest starting with one of these sites. They are credible and will pay you. There are many other sites available, some are OK, but some I cannot recommend at all.

November 17, 2010/by admin

How can we help you?