By consistently writing and maintaining a useful blog, it is possible to develop quite a following. Out of this following new friendships bloom, new working relationships can develop and it is also an opportunity to market.
In this post, I want to look at the top bloggers, John Chow and Darren Rowse. These guys have spent years blogging and they know what works with readers in general. Let’s take what their blogs have in common that can be applied to any blog in any niche for effective results:
Consistency – these guys regularly post. In fact, John Chow often posts more than once a day. If you only want to post once per week, then just post once per week. Pick a schedule and stick to it so that your readers know when to expect more content from you.
Valuable content – providing killer content is what will bring you readers. If you regularly post content that offers unique, useful and educational information you will get followers and visitors.
Personality – showing some personality (which is part of your branding as a person and as a company) will allow more people to relate to you and your blog. The more that people can relate to you, the more that you will be ‘allowed’ and accepted into their world.
Passion – these guys write passionately about their business areas as they really enjoy them and this is demonstrated through their writing.
Interaction – by interacting with their readers through the comments, they allow the community to grow. People will do business more easily with people that they know more than with people that they don’t know. Your readers can also teach you a lot that you didn’t know.
Good writing – your writing style doesn’t have to be perfect, you just need to be able to convey the information in a way that people can easily understand.
The above are good practices of any blog. Putting in that extra bit of effort to maintain it can also give you better SEO of your site as you build more posts.