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Email Marketing – Is It For Your Business?
Gathering a list of contacts and sending emails is a great way to increase sales and build relationships. Having a captive audience to market to at low cost, is a way to build your business and your profits.
There are tools available online that will not only store contact details but can be loaded to send out regular emails. These tools are known as auto-responders. The emails should contain information that your clients will find useful and relevant. It is also a place to promote the occasional sales opportunity. Be careful not to overdo this otherwise you will turn-off your readers and they will start to unsubscribe.
The purpose of these emails should be to build a relationship with your clients by giving more than you are getting. Depending on how interesting and useful the emails are, the more likely people are to want to stay on your mailing list.
Once you have built up your mailing list, it is possible work with other mailing list holders so that information about your offerings is sent to the contacts on their lists. This will present an opportunity for their contacts to join your mailing list and vice versa. It is said that each person on your mailing list is worth just under £1, so this it is a worthwhile task to build your list. Imagine the possibilities of having just 5,000 people.
If you need an example of a company who has got their mailing right think of Amazon. They send emails that are related to what you are interested in and sometimes you may decide to buy something that they tell you about. Your company can do the same but on a smaller scale. You are quite unlikely to offer as many products as Amazon does, so it will be easier to understand who is interested in what products by the methods that your customers have used to sign up to a regular email.
If you would like assistance with setting up an email marketing program, please contact us.