What exactly are canonical URL’s

Canonical URL’s are basically different URL’s which point to exactly the same page on a website. Normally these url’s occur due to carelessness or lack of knowledge of the person/company who made your website and if you are getting SEO done and your SEO company was unable to figure it out its a BIG blunder on their part. Matt cutts from Google has explained this issue here : http://www.mattcutts.com/blog/seo-advice-url-canonicalization/

Some Common examples of Canonical URL’s and how does it effect your rankings :

• Your website is www.bluewigets.com but when you click on the logo or on the home button (or home text) you are redirected to a page with URL www.bluewigets.com/index.htm or www.bluewigets.com/index.php . This is one of the most common case of canonical URL’s.Now as you can see both the url’s www.bluewigets.com and www.bluewigets.com/index.html contain exactly the same content but google will consider them as 2 different pages. This can result in distribution of authority of your page into 2 pages which is actually a single page.This can also lead to duplicate content issue as google will think that both of these different pages contain duplicate content.I have seen some very big company websites having this issue when we started working on their websites.
• When you are able to open your site by typing both www.sitename.com and sitename.com and both open as it is in google that means google might index all the URL’s with and without www thus its always recommended to redirect one to the other (see code at the end of the article for how to).
• When you have a printer friendly version of each article on your website :

• When your category structure of site automatically generates different versions of the same page :

How to correct this issue :

Canonical URL issue can be corrected by doing a 301 permanent redirect from different variations of your page to the variation you like the most. For example in the case when you have canonical url’s as www.bluewigets.com and www.bluewigets.com/index.html you can 301 redirect www.bluewigets.com/index.html to www.bluewigets.com

How to do a 301 permanent redirect

*I recommend that professionals should handle 301 redirects but those who like to DIY here are the details

I ll explain you the method of doing 301 redirect for the case where your website has both www and non www versions.

We can do a 301 redirect by writing a piece of code in the .htaccess file on the server (its located in the root folder on the server). If the file does not exist you can create one and upload it into the root folder of your server.

The code mentioned below will redirect non www version to www version of your site :

Options +FollowSymlinks

RewriteEngine on

rewritecond %{http_host} ^sitename.com [nc]

rewriterule ^(.*)$ http://www.sitename.com/$1 [r=301,nc]

I hope our visitors are able to make use of this article and grow their organic traffic by figuring out the canonical URL issue and then getting it corrected.

If you want us to resolve the issue for you, please contact us and we will be happy to help.

The post Canonical URL Issue, Is Your Website Suffering From It? appeared first on Bludelta.

The hybrid marketing package is perfect for new businesses and established businesses alike and is a three step process:

Step 1) Search engine marketing

Step 2) Search engine optimisation

Step 3) Social media

Our three step approach is a rounded marketing strategy that helps to diverisfy the source of your website traffic to help to make your business more future proof by spreading the risk of your advertising across multiple channels.

The table below shows a breakdown of the hybrid marketing package and what is included. If there’s something specific you are looking for that is not included in the table, get in touch and we can tailor a package to suit your needs.

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• Distribution – Newsletter and website owners actively seek out content for their readers. If your content is a good read and provides useful and informative material, then you will earn your presence in newsletters, websites, and on social media as people reuse and share your advice. You will gain from the increased traffic as people click through to find out more information from your bio section.
• Build links – The bio section provides an opportunity to use anchor text that links back to your website. You can use your site’s keywords to boost your SEO power and you will of course benefit from the clicks.
• Credibility. Articles are a fantastic way to show that you know what you are talking about.
• Free advertising. As people post and share your content, you will gain from the free advertising.
• Income opportunity. If you really do know your stuff, then you could be hired by other companies in your niche to write for them. Another chance for profits on the table.
• Relationship building. Trust is an important part of business, and by writing articles, you can allow people to get to know you better and gain more sales.

Remember to write articles using keywords so that they have more chance of being found by your target audience. Before you know it, you will have really increased the traffic and your reputation as an expert.

The post Why You Should Be Using Article Databases as a Promotion Tool? appeared first on Bludelta.

• Free reports and white papers. Create a report on a niche topic and distribute the link over the web. You can add it to social bookmarking sites, social networking sites and relevant blog comments. Invite readers to sign up and download the white paper or report – this will build you email subscribers list at the same time.
• Create a resource of information. This might contain ‘how to’ articles, links to relevant sites and information that will pique the interest of your target audience. The more extensive the resource, the more traffic you will attract, and it is likely that it will get distributed and shared for you.
• Web seminars. Give people the opportunity to interact with an expert in their field by offering a live seminar online. You’ll also gain a captive audience to offer products at discount prices.
• Forum. Forums are fantastic from an SEO point of view and as a powerful way to gain regular visitors. People will create new relationships and can discuss all areas of the topic. They’ll come back to see what’s new on a regular basis.
• Provide a free tool. Create a tool that is relevant to your niche and you will earn yourself a steady stream of repeat visitors who will come back to use the tool. It’s also likely to be shared online for you – depending on how useful it is.

The post 5 Methods for Attracting Visitors to Your Website appeared first on Bludelta.

So what exactly is drop shipping? It’s really being the middle man between a manufacturer or a supplier of physical products and the consumer. You will not need to keep an inventory of the products but will place an order once a consumer makes a purchase. The supplier would then ship the product to the address of the consumer, and you will profit in the difference between the wholesale price and the retail price.

So let’s look at the pros of drop shipping:

• You will not need to keep any inventory or stock
• You will not need to ship or package any goods
• Your main task will be in marketing and promotion of products

And what to watch for:

• It is essential that the products that you select to sell are in demand – to discover what is in demand, watch ebay, Google Adwords keyword tool and Google Trends to check how many people are buying and searching for those products
• Keep a close eye on the competition for prices and for products.
• Start small and build up. You will need to smooth out any hiccups with the ordering and delivery processes.

Our conclusion on drop shipping is that it is a viable business model for income, just as long as you do your research.

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Advertising: Sites such as http://www.adbeans.com or https://adwords.google.com can pay you in exchange for advertising space on your site. They will match relevant private advertisers with your content to bring your a profit, and hopefully new clients for the advertisers. Other sites you might want to try out are http://www.advertisespace.com and http://buysellads.com. Your main focus should be on providing value and benefit for your advertisers, not about getting their money. You will need to provide quality leads to retain your advertisers and their income.

Other advertising opportunities can be found at www.snap.com or even http://www.oiopublisher.com who can manage the billing, rotation and payments for your ad spots.

Membership site: If you are in a position to provide access to people or to content that cannot be found elsewhere on line, you should be charging for it. Welcome to the world of online membership sites. Http://www.sugardaddy.com makes a mint everymonth from their membership site.

Affiliate products: Many site owners write review blog posts for merchants. Another way to make money from affiliate products is to advertise them in your own ad spots, so that visitors will click through to the merchants sales page.

Next steps. Browse through your site and consider potential ad space. To make the most of online revenue opportunities – be savvy and take action that will help you reach your financial goals.

The post Create Income Directly From Your Website appeared first on Bludelta.

Here’s a list of the most popular ones that are on the web. I suggest that you select a few that you fancy trying out and add them to your marketing plan. Assign a specific measurable goal on your plan too, for example, add 5 of your products to each channel. This will give you a clear idea whether the channel is suitable for promotion of a particular product. Once you find a channel that works for you – then you’ll need to scale up your efforts to make the best of it.

• Social media – Facebook and Twitter via news feeds
• Facebook – marketplace application
• Auction sites such as – ebay, plunderhere.com, bidville.com
• Pay per click advertising – such as adsense
• email marketing or newsletter
• ad in a printed trade industry publication
• local newspaper- in classifieds or via regular column
• blog posts
• ebook giveaway
• white paper
• local event sponsorship
• radio advert
• television advertisment
• online forums
• squidoo
• article marketing
• search engine optimisation
• free web seminars (advertise on Facebook)
• online directories such as hotfrog.co.uk
• relevant industry trade shows
• google products
• Amazon
• Craigslist

There are plenty of other sites and methods that you can use to sell your goods. Many of the ones listed here are free – remember start small and once you find something that works, then build it up. Which ones do you use?

The post 23 Marketing Channels for Selling Products Online appeared first on Bludelta.

Tempt with a discount: This works well with pulling in the Facebook crowd too. Offer your readers a 10% discount by signing up to your newsletter.

Free ebook. This technique is popular web-wide. Exchange a white paper or an ebook for an email address.

Free membership. How about the carrot of a free membership to your site in exchange for a sign up to your email newsletter.

Advertisement. This is a trick that the internet marketing experts use. Offer a free ad in your newsletter for businesses who sign up. This is something that you will need to manage though – as you’ll need to record who has which ads in which edition.

Competition/Contest: One sign-up means an entry into a contest to win one of your products or services. If this is enticing enough there is a chance it will go viral. You might want to think about anybody you know who is a popular figure in the community to present the prize. Make it as attractive as possible for the best results.

Put a price on it. Tell your visitors how much their subscription would be if they had to pay for it. People always want to get a good deal or something for nothing. Also add how many people are already subscribed, this will give it some credibility.

If you are already in the process of building your subscriber list – what techniques are you using for conversions?

The post How to Build Your Email List Subscribers appeared first on Bludelta.

Educational articles: Everybody loves a ‘how to’ article. After all, the internet is operating around information – and what better information than the type that educates. Providing answers will build you some decent traffic numbers. Remember to add the ‘benefit’ of learning something to the title of the post. If I’d just used ‘How to Create Content’ as the title it would not have been so engaging as it is with a benefit in the title.

Tips: Tips are very popular on the web. Nuggets of information that give value by providing insight into the results of experience can save time and effort for readers. They’ll find tips in your niche a short-cut to success and will come back for more.

Lists: Readers find lists fascinating. Not only are they usually easy to read without a mass lump of text to plough through on a screen, they will usually cover the whole breath and length of a topic for a reader to get a ‘big picture’ high level view of a topic. Use bullets where possible.

Reporting. By providing a type of news service for your niche, your readers will thank you and keep coming back to check latest developments. This is how the Huffington Post has gained their success, think about how you can provide a news service with a particular angle.

Resources: Start off with a high level topic for your niche, break it down into small more manageable nuggets. Add to that mix a list of online resources and you’ll have on your hands something that could be shared online on Digg and other social bookmarking sites.

The types of content listed here, when used in combination could raise your credibility as an expert and your site will become a valuable part of the community.

The post How to Get Your Visitors to Return to Your Site appeared first on Bludelta.

Ads are shown based on relevancy. For example if you have a blog or site about tennis, the ads that will be displayed would be related to tennis racquets or tennis lesson videos. The more specific you are in your blogging – the more you could get paid as the ads will be more relevant to your readers.

There are several companies that pay commission for getting clicks from your readers. One of them is Google with their Adsense program. It is free and highly customisable including colours, text and even has a WYSIWYG editor that you can use. Each ad can be set to be a particular size and format. You can sign in at any time to see how much money you have made.

Another provider is AdBeans. Again, you will be paid per click and the ads can be blended into your site well too.

The internet is full of income opportunities – it just takes a little looking around to find the most appropriate methods. Happy earning!

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