Breathe some life into your site with Bludelta
Web Analytics
Firefox Plugins to Enhance the Use of Google Analytics
For a free tool, I’d say that Google Analytics does a great job for delivering stats of site visitors and their usage of your site. With this in mind, developers have created some great Firefox addons that will provide faster access to Google Analytics. Take a look at these for starters:
Check Current Day Google Analytics
Stats for the last 30 days is displayed as a matter of course in Google Analytics, but most webmasters are really interested in checking their stats on a daily basis to discover the amount of visitors they have attracted. Check out the Analytics Today Browser Bookmark for quick access to daily stats. As the bookmark will only work for one site at a time, try this Bookmark Generator in order to gain access to the stats of up to 10 sites at once.
Enhanced Google Analytics Information and Tool
This nifty plugin promises to deliver assistance to the webmaster by delivering more meaningful information for the set period of time requested. The tool not only enables export of data to a word document but will delivery Social Media metrics too. Delivery of social media mentions is available at the click of a button and will save you the time that would otherwise be spent visiting your social networking tools such as Social Mention. The icons are clickable so that you can go straight to the site and check out the mentions for yourself.
Watch Google Analytics on Your Browser
Use this tool to watch Google Analytics from your browser header. Just what every webmaster needs to keep a track on how well his or her site is performing.
Firefox has plenty of addons for many different purposes. Another one that you might consider using to aid with SEO is the NoDoFollow add on that will tell you whether a site has dofollow linking opportunities.
Use Google Analytics to Find Longtail Keywords
If your site is relatively new and is not ready to compete against the big boys in the SEO keyword stakes, then long-tail keywords could be just what you are looking for. They can bring you traffic by performing well in the search engine results as longer keywords.
Let’s look at how to use Google Analytics to discover which ones you could make more of on your site for increased traffic levels and improved search engine results.
1. Set your time-line in Google Analytics for your site to 3 months or so.
2. Click on the left hand navigation on Content and then Top Content. You will then be shown the pages of your site in order of how many times they have been viewed.
3. Select the page that you want to analyse. Then select ‘Entrance Keyword’ either on the page that you are shown next or on the drop down menu. You will be shown all the keywords that were used to find that page on Google. You can test these keywords by entering them into Google yourself to see the results.
4. To select the best keywords, think about these points:
- Select keywords that are relevant to your site and are likely to be used again
- Use ‘page views’ to assist your choice, as that refers to how many times the page was viewed with that keyword as the entrance keyword
- The average time on page – the longer it is, the more engaging and appropriate your content was for the keyword used. Low bounce rates mean that the page was also what the visitor was expecting to find for that keyword.
- Time spent on the page can also be related to the length of the content, not just whether you were providing what the visitor was looking for.
Select the top 10-15 keywords, and reuse them in your content and your meta tags for improved results on your search engine results and increased traffic.