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Social Media Optimisation
Get More Blog Traffic from Guest Posting
One of the methods that professional bloggers use to gain more traffic is guest posting. Writing a post for a blog site will mean that you have the opportunity to gain more traffic and to build more links to your own site. If the readers like your post, it is possible that you will also acquire them as subscribers to your blog.
So what do you need to do to get started? You need to search for blogs and influential people in your niche. There are several methods to do this. First off, you can try a Google search. Add your niche where I have put the XXXX and search on ‘XXXX blog’ or ‘XXXX guest posts’ and check whether these sites are looking for new content. You could also use the ‘Blog’ search term down the left hand side of Google search results to find blogs in your niche.
If you have been online for sometime, it is likely that you know which blogs are the most influential and considered the top blogs. Browse through these sites to look for words such as ‘Write for us’ or even ‘submit your post’ as they are indicators that the site is looking for contributions in the form of blog posts. Alternatively, you could write to the owners of blogs that you enjoy reading in your niche to ask whether they would be interested in a post written by you.
Guest blogging really is an opportunity that should be used to it’s max. Remember these pointers to gain the most from the experience:
Deliver your best writing – the more useful and valuable your contribution is to the readers, the more likely you will be invited to write again for the site, or even for other sites. It is also quite likely that your post will be promoted around the web by your readers and this way you will gain more traffic and links.
Use anchor text – by adding your keywords with a link through to your site, you will be confirming to Google that your site is related to those words and your search engine results will improve.
Respond to any comments – be polite and friendly enough to return to your post to respond to any comments. Nobody likes to feel as though they are being ignored.
Easy subscription – by making it easy to subscribe to your blog on your own site, you are more likely to invite and retain readership of your new followers.
Guest blogging is free and it’s fun. It’s a way to interact with the blogging community in your niche and get your site and your name out there. Make the most of it by using the above techniques and you will reap the rewards from it.
How to Measure Your Social Media Success
Social media marketing really is quite a commitment. After all, it means juggling various social media accounts, researching and writing blogs and you may be asking yourself – am I really getting anywhere? Well there are a number of metrics that you can take each month to understand how far your reach is and whether readers are engaging with you. In this post, I’m going to share with you how to measure whether your blog is performing effectively and growing in readership and the engagement of your readers.
Each month, consider that you should be taking these measurements:
- How many visitors have been to your site this month? Is the traffic increasing?
- How many comments are you gaining per post and is this increasing?
- Are you gaining links to your posts and tracking them?
If you find that all your numbers are going up each month, then you could guess quite correctly that your content is not only engaging your readers, but you are gaining some great back links from others sharing and promoting your content for you.
Through practice and experience, it has become increasingly clearer that to really be successful at promoting a blog, it is important to spend just as much time away from it as on it. At least half of your blog time should be spent on the blogs of others, reading and making comments. By becoming part of the blogging community in your niche, you will find that people will be helpful and will help promote your blog, and will visit it to make comments.
So what else is there that you should be measuring?
Keep an eye on your page rank. With an increase here you will find that your search engine ranking will improve and so will your traffic count. Try Googling your keywords and the name of your blog for starters, and then use SEO tools to track how you are performing.
If you have other ways that you use to measure your success, then please let us know by leaving a comment.