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Pay Per Click
Simple Guide to Writing an Effective and Clickable Google Ad
On one hand, it is easy to throw money down the drain with Google Adwords. But on the other hand, it is a powerful method of bringing through new potential clients to a website. In this post I want to share with you the elements of a Google ad that begs to be clicked – so that you limit the money that could be thrown down the drain.
As with all of advertising and marketing, it is not possible to get to the most effective ad without running a few tests. To start off, I suggest setting up a small group of similar ads for a particular keyword. These will then need to link through to a landing page on your site, which will be optimised for sales and has your top sales writing. You will need to monitor each of these ads closely to understand why any one of them is performing better than the others.
Remember that the more relevant your keywords are, the better results you will attain. You don’t want to pay for the pleasure of people arriving on your landing page, only to find that it is not what they thought it was.
Each ad will need to be tracked closely for results. Behind every market and every keyword there is a particular psychology, and it is your job to figure out what this is by testing these different ads. You need to create the most relevant ads using the most relevant keywords for the top results.
Here are my top tips for you:
- Use Exact Match as the type of ad in Google Adwords. You want your ad to display only when a particular keyword is used.
- By not selecting the lowest cost keywords, it might be that you make more of a profit than by picking a 0.05 pence or cents one.
- You will also need to ensure that your website is ready to receive traffic. Once your gain traffic, have you made it clear to your visitors what they need to do to buy your services or products. You will also need to gain their trust immediately, you could do this by adding testimonials to your landing page.
- The most important elements of any ad are:
- attract their attention
- keep them interested
- get them to click
- Include the keywords in the title, as this will tie in directly with what the person has searched on
- Use it in the body too if you can, and even in the URL to get a better click through rate
- Capitalise each first letter of each word, for some reason this works better
- Once you have figured out which ad is working well, then you will need to do A/B testing by changing elements of the ad or your landing page to deliver the best results.
- If you can’t bear to go through all of that, you can always ask us to do it for you
Why Take Advice on a Pay Per Click Campaign?
Many companies feel that by running their own pay per click campaign they are saving money. However, this is not always the case. It can be an costly experiment to discover that an expensive ad campaign has been run with little return on investment.
In the early days of a website, before links have been created, it might be that the only exposure and traffic that a site can attain is through a pay per click campaign. Therefore, it is essential that the ad is targeted to the niche market through the use of keywords that are profitable and effective, but preferably not the most expensive. This type of knowledge is built up through experience of selecting keywords. Quite often these keywords need to be tweaked to get the best results.
SEO companies have experience of creating ads that attract clicks in addition of knowing where to place an ad for the highest rate of success. They also know when to run the ad, who to direct it to and where to direct it. Having a sales optimised landing page is one of these key essentials for conversion.
A good SEO company can make the most of any PPC campaign when it’s running and then can also advise on how to make the most of all the traffic that arrives at your site. They can set up a test campaign to run cheaply for a few hours, so that money isn’t wasted by targeting the wrong market with a keyword that isn’t profitable. Without knowing how PPC works, up to 95% of companies pour their budget down the drain before they understand how PPC works.
Remember that the more people that see your sales pitch mean more money in the bank. If you want to try running a Pay Per Click campaign for your business, Bludelta can help by finding you traffic who are ready to buy.