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Pay Per Click
23 Marketing Channels for Selling Products Online
So you’ve decided that you want to sell products online. You’ve selected products, set up a website but are now at the stage where you are looking for marketing channels to promote your products. There are bucket loads of channels that you can use to market your products, whether they are affiliate products or even physical products.
Here’s a list of the most popular ones that are on the web. I suggest that you select a few that you fancy trying out and add them to your marketing plan. Assign a specific measurable goal on your plan too, for example, add 5 of your products to each channel. This will give you a clear idea whether the channel is suitable for promotion of a particular product. Once you find a channel that works for you – then you’ll need to scale up your efforts to make the best of it.
- Social media – Facebook and Twitter via news feeds
- Facebook – marketplace application
- Auction sites such as – ebay, plunderhere.com, bidville.com
- Pay per click advertising – such as adsense
- email marketing or newsletter
- ad in a printed trade industry publication
- local newspaper- in classifieds or via regular column
- blog posts
- ebook giveaway
- white paper
- local event sponsorship
- radio advert
- television advertisment
- online forums
- squidoo
- article marketing
- search engine optimisation
- free web seminars (advertise on Facebook)
- online directories such as hotfrog.co.uk
- relevant industry trade shows
- google products
- Amazon
- Craigslist
There are plenty of other sites and methods that you can use to sell your goods. Many of the ones listed here are free – remember start small and once you find something that works, then build it up. Which ones do you use?
Use PPC to Build Your Income
Once you have an internet site that is getting traffic, it is possible to use this to increase your income. Sign up to one of the content ad companies and then every time one of your readers click on the ad shown, you will receive a commission. Let’s look at what’s involved.
Ads are shown based on relevancy. For example if you have a blog or site about tennis, the ads that will be displayed would be related to tennis racquets or tennis lesson videos. The more specific you are in your blogging – the more you could get paid as the ads will be more relevant to your readers.
There are several companies that pay commission for getting clicks from your readers. One of them is Google with their Adsense program. It is free and highly customisable including colours, text and even has a WYSIWYG editor that you can use. Each ad can be set to be a particular size and format. You can sign in at any time to see how much money you have made.
Another provider is AdBeans. Again, you will be paid per click and the ads can be blended into your site well too.
The internet is full of income opportunities – it just takes a little looking around to find the most appropriate methods. Happy earning!