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Conversion
Conversion – What You Need to Know About Landing Pages
Creating a landing page that is effective at generating leads is going to help your business grow and pull in more profits. Here’s what you need to know even if you decide to outsource the task to an experienced specialist.
The reason that your visitor has clicked through to your landing page is because they had a particular question in mind or a problem to solve. The purpose of your page is to answer that question or solve that problem for the visitor. Remember you only have 3 seconds to convince the visitor to stay around your site, so you’re going to have to give them what they are looking for.
If you cannot answer their question on the landing page, you will need to show them how to find the answer to their question. You can do this by providing a telephone number or an email address so that they can contact you in addition to providing them with enough information so that they feel that you understand what they need.
Building trust with your clients and visitors is essential for them to feel comfortable to buy from you. Having a professional looking page will go someway towards this. Provide a testimonial on your landing page too, you need to bring about a feeling of credibility in order for somebody to want to add their credit card details to a form. Does your site look as though it will be around for sometime? If not, then perhaps it needs a professional makeover to ‘up’ it’s trust-factor.
Adding a call to action to your page is important as people need to be told what to do. Tell them to call you, to make an order, to click onto the next page. Whatever it is that you want them to do on that page, tell them very clearly.
There are many more factors that will help your landing page net you more sales, we’ll be covering more on these next time around.
If you feel you aren’t getting enough sales from your landing pages, contact us today and we will work with you to grow your business.