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Content Writing
How to Write Utterly Unique Content
With so many businesses out in the marketplace, it is crucial to make a website stand out from the crowd. You need to have something special that the other websites don’t offer in the form of great content. By providing valuable, useful and interesting content that cannot be found elsewhere, you will make your site a sticky place that your visitors will be regularly returning to.
Most online searches are based on information seeking. A searcher wants to find answers to questions that they may have. By providing the right content, they will come across your site.
To be able to provide information on demand in this manner, it is essential to pay attention to keywords. Be creative with your keyword research and use it to generate ideas for content.
Here is what you need to look for when looking through your keywords:
Long Tail and Easy Rankers – try a few keywords for phrases that has virtually no competition. There are still many phrases online that have not yet had sites optimised for them. It is still possible to build up traffic and rankings based on these phrases. If you truly are delivering good content, you will build a readership with return visitors.
Weak spots – there are niche areas in your industry that nobody has really covered very well. Your challenge is to seek them out by searching for obscure topics that you and others will have their interest piqued by. It is an opportunity to be the guru or authority in this niche.
Write questions – typically searchers can write ‘how to xxx’ in their internet searches. By providing answers to the questions of ‘what is….’ or ‘how to….’ you can often net some traffic. Provide videos where possible and extra information that will satisfy their needs in a way that perhaps a site like Yahoo Answers wouldn’t with it’s focus on text answers.
Remember that with a little extra effort, and time spent thinking outside the box, you can deliver content that nobody else has. Get scanning to find these opportunities before the gaps are filled.
Simple Guide to Writing an Effective and Clickable Google Ad
On one hand, it is easy to throw money down the drain with Google Adwords. But on the other hand, it is a powerful method of bringing through new potential clients to a website. In this post I want to share with you the elements of a Google ad that begs to be clicked – so that you limit the money that could be thrown down the drain.
As with all of advertising and marketing, it is not possible to get to the most effective ad without running a few tests. To start off, I suggest setting up a small group of similar ads for a particular keyword. These will then need to link through to a landing page on your site, which will be optimised for sales and has your top sales writing. You will need to monitor each of these ads closely to understand why any one of them is performing better than the others.
Remember that the more relevant your keywords are, the better results you will attain. You don’t want to pay for the pleasure of people arriving on your landing page, only to find that it is not what they thought it was.
Each ad will need to be tracked closely for results. Behind every market and every keyword there is a particular psychology, and it is your job to figure out what this is by testing these different ads. You need to create the most relevant ads using the most relevant keywords for the top results.
Here are my top tips for you:
- Use Exact Match as the type of ad in Google Adwords. You want your ad to display only when a particular keyword is used.
- By not selecting the lowest cost keywords, it might be that you make more of a profit than by picking a 0.05 pence or cents one.
- You will also need to ensure that your website is ready to receive traffic. Once your gain traffic, have you made it clear to your visitors what they need to do to buy your services or products. You will also need to gain their trust immediately, you could do this by adding testimonials to your landing page.
- The most important elements of any ad are:
- attract their attention
- keep them interested
- get them to click
- Include the keywords in the title, as this will tie in directly with what the person has searched on
- Use it in the body too if you can, and even in the URL to get a better click through rate
- Capitalise each first letter of each word, for some reason this works better
- Once you have figured out which ad is working well, then you will need to do A/B testing by changing elements of the ad or your landing page to deliver the best results.
- If you can’t bear to go through all of that, you can always ask us to do it for you
