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Content Writing
How to Get Your Visitors to Return to Your Site
It’s well known that ‘content is king’ when it comes to the internet. By providing content on your site in a particular manner, you will encourage your readers to return for more. Here are a few types of content that you might want to try on your site to engage your visitors:
Educational articles: Everybody loves a ‘how to’ article. After all, the internet is operating around information – and what better information than the type that educates. Providing answers will build you some decent traffic numbers. Remember to add the ‘benefit’ of learning something to the title of the post. If I’d just used ‘How to Create Content’ as the title it would not have been so engaging as it is with a benefit in the title.
Tips: Tips are very popular on the web. Nuggets of information that give value by providing insight into the results of experience can save time and effort for readers. They’ll find tips in your niche a short-cut to success and will come back for more.
Lists: Readers find lists fascinating. Not only are they usually easy to read without a mass lump of text to plough through on a screen, they will usually cover the whole breath and length of a topic for a reader to get a ‘big picture’ high level view of a topic. Use bullets where possible.
Reporting. By providing a type of news service for your niche, your readers will thank you and keep coming back to check latest developments. This is how the Huffington Post has gained their success, think about how you can provide a news service with a particular angle.
Resources: Start off with a high level topic for your niche, break it down into small more manageable nuggets. Add to that mix a list of online resources and you’ll have on your hands something that could be shared online on Digg and other social bookmarking sites.
The types of content listed here, when used in combination could raise your credibility as an expert and your site will become a valuable part of the community.
How to Write Good Content for Repeat Traffic
Any website that provides ‘good’ content will improve their prospects of gaining repeat traffic. When I say ‘good’, I mean engaging, informative, well written and easy to read content. So what elements does ‘good’ content have? Here I share with you what makes a big difference for readers:
- Decide on the purpose. Every piece of content that you write should have a purpose and plan to it. Are you writing the content so that the search engines find you – or are you writing your piece as a useful resource for readers? Good content will usually meet both of these objectives in one.
- Share your opinion. Trust is what sells on the internet. The more that consumers feel that they know you, the more likely they are to buy from you. Show some of your personality so that your readers can see into your ‘world’ and get to know you more – and they will spend more.
- Show your authority. Writing content is an opportunity to allow your readers to see that you know what you are talking about. You are an expert on the niche and they will come back to read more about what you have to say.
Remember, the more engaging, educational and informative your content is, the more traffic you will generate. It really is worth the effort as not only will you gain more traffic, but you will gain more sales.